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Marketing Analytics LMS

Case 2: Landing Page → Users → Sessions Drill-Down

Case 2: Landing Page → Users → Sessions Drill-Down

Section titled “Case 2: Landing Page → Users → Sessions Drill-Down”

Starting Point

Section titled “Starting Point”

Landing page analytics showing all pages with traffic

The Discovery Process

Section titled “The Discovery Process”

1. Identify landing page of interest

Section titled “1. Identify landing page of interest”
  • Example: /medication-tirzepatide-discount-01 with 5,594 views on Tuesday, Nov 25

2. Click through to see people

Section titled “2. Click through to see people”
  • PostHog allows clicking on data point to see “Persons on Tu 25 Nov”
  • Modal shows 100+ unique persons who landed on that page that day
  • Each person shows:
    • Anonymous ID (e.g., 019abb6c-00bb-7ada-8988-7d9a88c9779c)
    • Number of recordings available (e.g., “4 recordings”, “2 recordings”)
    • Ability to view individual recordings

3. View session recordings

Section titled “3. View session recordings”
  • Click “View recording” for any user
  • Watch actual user behavior on that landing page
  • See what they clicked, how they navigated, where they dropped off

Key Insight

Section titled “Key Insight”

This wasn’t learned from documentation. You just clicked on the chart because it made sense that you’d want to see WHO visited that page. The tool supported this natural exploration flow.

Principles Applied

Section titled “Principles Applied”

Tool Features Discovered

Section titled “Tool Features Discovered”
  • Click on any data point to drill down
  • “View persons” functionality
  • Direct access to session recordings
  • Can filter by specific landing page and date
  • Export options (Download CSV, Save as cohort, View events, Open as new insight)
Section titled “Navigation”